The Dillinger Room
The Dillinger Room was a craft cocktail bar in New Brunswick, NJ. They took advantage of quiet Tuesdays to host a series of 18 classes.
Called the Master Bartending Session, the program showcased local and house-made ingredients and allowed the bartenders to share their passion and deep historical knowledge with customers.
After attending the first class, I approached the owners with an offer to create these simple take-home recipe cards. They not only improved the experience for customers, but also pushed the bartenders to plan ahead, resulting in smoother presentations that started on time, and gave the whole program a polish of professionalism.
I also worked with them to post on social media and collect contact information from attendees so they could communicate directly.
I attended every class. It was gratifying to watch the customers use the cards and take them home.